(IMO) Topshop Style Advisors

The New York Times would like us to meet ten of Topshop's beloved style advisors - all while Eric Wilson tries to clear up any quandaries you might have had about why Topshop seems to be taking over the minds & wardrobes of a very certain demographic of NY Fashionites...

"So much about the Topshop phenomenon — the mania is new to Manhattan but well established in England — is predicated on the company’s ability to cast itself as less a store than a service station for style, with its own spokesmodel, the Kate Moss Factory for Fast Fashion."

photos courtesy of the NYT

Selling clothes by propagating a distinct style is nothing new to the industry. Predecessors range from American Apparel to Alexander Wang to Rick Owens. Most successful designers or retailers have garnered their reputation through an identifiable aesthetic.

While great style is evident across the Topshop team, I think Blackbook nailed it with their comments on the question of 'personal style'.

"While each advisor is attractive, thin, and showcases a certain amount of individual style, there is an evident method to their aesthetic madness: lots of layers topped off with a belt to emphasize their slim figures. In other words, all of the above serves to suggest that Topshop’s style can most definitely be boiled down to a science."

But then again that's why we love it! Its a style and a look that we've been craving in New York since word of Topshop first landed on our shores... after all, there is a reason for the lines and all the hype. Regardless, they are the nicest fast fashion sales team I've experienced this side of the pond - so I say, "advise away!"